Kellogg’s partnered with Universal Studios to promote Despicable Me 3 through a fully integrated promotional campaign tied to on-pack offers and in-store engagement.

I led the creative across the campaign, developing a cohesive concept that translated seamlessly across broadcast, digital, and physical touchpoints. The goal was to create a playful, high-energy experience that connected the Kellogg’s brand with the tone and world of the film.

The work included a :15 second TV spot, digital and social assets, CRM and newsletter executions, as well as packaging and in-store materials. Each element was designed to work together as part of a unified system, reinforcing the promotion while driving participation through on-pack incentives.

The result was a cohesive, multi-channel campaign that extended from shelf to screen, creating a consistent and engaging brand experience across every consumer touchpoint.