Tazo is an internationally recognized brand known for its in-store teas and pre-brewed products. As part of the launch of their iced tea concentrates, the challenge was to introduce a new product line while maintaining the strength and perception of their existing offerings.

I led the design of the campaign landing experience, ensuring it aligned with Tazo’s clean, minimal aesthetic while allowing the vibrancy of the product and ingredients to stand out. The goal was to create a digital experience that felt fresh, modern, and true to the brand.

The site combined a light, refined visual system with bold, colorful product storytelling. Ingredient photography and fluid compositions were used to create a sense of refreshment and movement, while maintaining a structured and intuitive user experience across desktop and mobile.

The result was a cohesive campaign-driven website experience that balanced brand storytelling with product exploration, reinforcing Tazo’s position as both a premium and approachable tea brand.