To make great ideas real, it comes down to the ingredients

1 Part Passion 

You need a passion for the job. I give 100% every time I step in the door. I don’t waste opportunities or mince words. I’m straightforward, but understanding when I need to be.

2 Degrees 

It takes a lifetime of learning to be an amazing creative director, but a Bachelors in Graphic Design and Masters in Multimedia Design has started me off on the right foot.

3 Different Languages

Having grown up bilingual, I’ve made slips of the tongue in 3 different languages, but learned through error what it means to be a good communicator.

4 Continents

They say it takes a village to raise a child. I say it takes 4 countries and 4 continents to instill a sense of worldliness and wisdom that translates into a heightened understanding of different audiences.

15+ Years in Design, Strategy & Systems Thinking

I’ve spent nearly two decades building ideas into systems, starting in creative direction and evolving into UX strategy, product leadership, and go-to-market infrastructure. Whether crafting campaign platforms, onboarding flows, or segmentation frameworks, I’ve always been drawn to solving complex problems with clarity. Today, I lead cross-functional teams and operational design initiatives across SaaS, biotech, and public sector orgs, but my creative roots still shape how I connect vision to execution.

67 Awards and Accolades

Over the past decade, I’ve contributed to 67 award-winning campaigns. These achievements have pushed me to aim for perfection.

100 Parts a Love for Life

I’m adventurous, easy to work with and approach everything I do with a thirst for life.